MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks and online conten